Goals First…Then Marketing Strategy

A Marketing Strategy in essence, is where your business and products are positioned, relative to your competitors (or the place where you compliment and already existing marketplace), which ever your take is on this. That’s the short version…

Let’s begin. What is the primary purpose of your business? This tells the story or vision if you will, of who you are, what you have to offer, and what your products and services will do for your customers.

It’s simple enough, right?

This is where you will start, when creating a marketing strategy. You have to have a focus points. The focus will be your goals, but they have to be derived from the purpose of your business. Does this make sense? Look at it this way;

Business A sells lemonade worldwide, to quench your thirst and sells and serves it up to everyone willing to buy it.

Business B sells power lemonade, guaranteed to give athletes more energy and shorter recovery time, in order to perform at their peek. Their target market is men and women aged 16-25 years old.

If you are an athlete aged 16-25, which business are you going to buy from? Why?

So your thinking, what does this have to do with my business goals? Not knowing who you are, what specifically you bring to the marketplace and who your target market is will defeat you before you start.

Moving forward and determining your goals.

Here is a few we can look at;

Do you want to?

- increase sales

- develop a better relationship with your market

- educate your customers

- expand your reach past the city you market to now

- grow your team

- provide better customer service

- learn about your competition

There are lots of ways to grow with this. There are many more points to ponder and other things to consider when developing a strategy for your business, but that is for another post.

What are your goals? Do they flow from your purpose? I’d like to hear your thoughts.

Tagged as: business goals, goals, Marketing Strategy, purpose